Tag: DS Chapron

  • Oui Monsieur, La Déesse! 

    Oui Monsieur, La Déesse! 

    Some initiative, avant-garde, communication, these are the main features of a French company founded in 1919 by a real entrepreneur, visionary for his time: André Citroën. Each of its cars was a formidable technological leap for the entire automotive industry. With the DS (followed by ID), the firm gave carte blanche to its study office…